Logos & Graphic Standards

Our visual identity

Our new logo symbolizes the Victoria Foundation’s role at the heart of a vibrant, connected community. The open circular form reflects inclusivity and collaboration, with 12 spokes radiating like sparks—representing the donors, partners, and collaborators who energize our work and drive lasting change. At its core, the “V” stands for both Victoria and the community we serve, uplifting and uniting people. The bold, modern colour palette balances warmth and trust with creativity and momentum: vivid purple grounds the identity in reliability and community spirit, while a bright orange accent adds contrast, energy, and optimism. Together, these elements convey transformation, forward movement, and the impact we create together.

Indigenous Companion Logo

The Victoria Foundation is honoured to have an Indigenous Companion Logo created by Bradley Dick. Watch this video to hear him talk about his experience with designing the logo

“The companion Indigenous logo acknowledges and honors local Indigenous communities, reflecting the Victoria Foundation’s commitment to inclusion, respect and partnership. We have a word in Lekwungi’gnun “Waht’tlahas” that has a dual meaning, one being the Frog Moon in the Spring and secondly it refers to our winter ceremonies. When the Frogs go into hibernation we know our dance season is to begin and when they come out of hibernation we know our dance season is to wind down and we prepare for spring harvesting. Frog is also significant as it has the ability to see in the underworld and the earth we walk as humans, giving that special strength to see both worlds and teach.”

– Yuxwelupton (Bradley Dick)